Choreographer turned director Amma Rajasekhar has launched his brother Yuvan as hero and the film is titled Beebatsam. Debut producer G. Srinivasa Yadav is making the film. The launch was done at a private resort at Kompally, city outskirts. Tammareddy Bharadwaja, C. Kalyan, Pokuri Babu Rao, Nallamalupu Bujji, Gilli Rajasekhar and others took part in the event.

Amma Rajasekhar said: "My (younger) brother Yuvan, who makes his entry as hero in Telugu film industry has prepared a terrific script by himself. After two sittings, I modified the thing slightly. It is about the story of four heroes, with each of their characters differing from one another. SS Thomas, the protégé of AR Rehman and Manisharma provides the music. I am thankful to Pokuri Babu Rao, who made me the director, and Kalyan, who made me the choreographer, for coming to the function and blessings the team. The regular shoot of this film will start from 15^th of this month. The schedules will be in Hyderabad, Chennai and Vizag."

Pokuri Babu Rao said: "Brothers Gilli Rajasekhar, Amma Rajasekhar and Yuvan are really terrific in their professions. I wish them all the best." The other speakers also wished the film unit best of luck. The cast includes Sashank, Sekhar, Archana, Jagan, Hemanth, Swathi, Rekha and others. Cinematography is by Pawan Sekhar.