The new film of hero Nitin is launched today at Film Nagar, Hyderabad. Presented by the upcoming Telugu news channel TV5, this untitled movie was directed by debutant J. Karuna Kumar and produced by DS Rao. TV5 chairman BR Naidu performed the puja ceremony. Hotshot director SS Rajamouli switched on the camera, while popular music director MM Keeravani did the formal direction in the presence of portraits of gods.
 

Producer DS Rao said: "Director Karuna Kumar narrated the story to Nitin, who liked it very much and desired its immediate launch. Based on this, we worked on the subject very hard for three months and got the script ready. The regular shoot will commence from month end." Nitin said: "I am happy that director Kumar had earlier worked in the school of SS Rajamouli as assistant director. He worked as assistant to my film Sye.

There, both of us became closer to each other. I am confident that the film would be on the lines of Rajamouli style. G. Krishna Murali, who worked as cameraman for Sye is doing the cinematography for this film. Anoop, who scored music for my film Dhairyam is composing the music. I seek the blessings of all for success of this film." Anoop and G. Krishna Murali expressed their happiness for getting introduced to full-fledged responsibilities of the film as music director and cameraman. Dialogues are by Harshavardhan.