Dr. Srihari's new film titled Seven is launched today at a private building in Hyderabad. Made on Venkat Prabhu Movies banner, the film is presented by Amma Creations. Direction is by Venkat Prabhu. The muhurt shot was clapped by Pyramid International's managing director D. Swaminathan, while camera was switched on by senior director A. Kodandarami Reddy.

Vaibhav, who debuted with the film Godava is doing one of the heroes in the film. Addressing a press meet, Srihari said: "Venkat Prabhu had done blockbusters in Tamil with senior artistes. Now, it is a welcoming sign that they entered the Telugu film industry. His film in Tamil Chennai 28 was a big hit. He narrated the subject to me and I liked it very much. There is a special concept connected to the number Seven. Prabhu is also good technician.You have four youth characters in the film doing important roles. I support the subject as an honest police officer. Though I had done the cop roles in several of my films, this will have excellent variety and punch.

" Producer Siva said: "We seek the blessings of the Telugu film industry and the audiences for our debut venture with this film. We are also doing this film in Hindi and it is titled as Saroja. In fact, Srihari is the captain of this ship. We have planned to finish the shoot in a record number of thirty days and release the film in summer."Director Venkat Prabhu said: "There is going to lot of importance to the number Seven in the film. You will come to know about it when you watch the film. Highlight is that the film shows the duration of just one day.

" Vaibhav said: "Actually I thought of doing a film in the combination of Srihari before I entered with Godava. I am happy that Srihari had much appreciation for my film Godava and he himself proposed to do a film with me. It is just divine providence and our coincidence that we are doing jointly."Prakash Raj, Brahmanandam, Vaibhav, Kajal Agarwal, Nikitha, SP Charan, Premjee, Siva and others play important roles. Music is by Yuvan Shankar Raja.